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Video Public Service Announcements
Video
PSAs for Narcotics Anonymous were created in the mid-1980's and a few members
think they should be revisited for updating. The current vision of public
relations at NA World Services is to create new video content as a part of the
PR Plan (as of WSC 2006). Contact NA
World Services for price and current
availability.
The
videos are available in lengths of 10 and 30 seconds in the English language
only. Regardless of length, you can choose a different "trailer"
for each video; one with NAWS contact information or
one that is blank so that graphics can be inserted onto the tape (phoneline or
other contact local information).
These video tapes were available from NAWS in three formats for
broadcasting in the 1990's: three-quarter inch, one inch sizes and digital Betamax (a
copyrighted trade name). For use in display booths or to preview these different
PSAs, VHS format is available - PAL
format included. This VHS format is not suitable for
broadcasting. Today, television stations in most industrialized countries
have converted to digital equipment which require a digital format, most
commonly the digital Betamax format.
Although not created for public information use, the "Just For
Today" video is available in broadcast quality format (digital Betamax)
and even on DVD.
PI Subcommittees are now utilizing this the video on local cable "community"
channels and even in presentations. This video was designed to be sold to treatment/therapeutic communities in
orienting their clients to Narcotics Anonymous.
NAWS
includes "story boards" with the purchase of the PSA video, which show the video in still images along
with the audio script. We present these story boards for the 30 second videos in four different presentations, which are:
Also
included with the purchase of the video PSA is a "PSA Campaign
Cautionary Statement", which gives advice on preparing the Fellowship for
the possible results of a video PSA campaign (available on this site in
English - PDF
File, Rich
Text File , Plain
Text File ).
For some tips on doing a video PSA project, see
the Video PSA Project Tips page.
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Planning A Video PSA Project?
For some tips on doing a video PSA project,
see our
Video PSA Project page. |
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Opinion: Over the years it has been discussed that
PSAs for radio and TV don't have much value due to the lack
of effectiveness.
Those in the Fellowship who earn
a living through advertising have stated that only a repetitive
message is effective. Their point being that when we
get free airtime, it is neither repetitive nor targeted, so
how can it be effective? Is it worth pursuing this
type of PI/PR project, even if you have the time and
resources to do it? Have you taken stock of your
area / region's priorities? Is this part of our PR plan for
the area? Questions worth asking to weigh the decision
whether to pursue such a project. - Editor |
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